Updegraff Group

Beyond Buying and Selling: Experience Rochester Real Estate with Updegraff

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About Updegraff Group

Welcome! I'm Mark C. Updegraff, a dedicated real estate broker and the driving force behind the success of Updegraff Companies. My journey in real estate is rooted in a strong academic background, with a Bachelor's of Science from Rochester Institute of Technology (RIT) and a Master's in Color Science. My early career, including impactful roles at NASA, Kodak, and ITT Corporation, honed my analytical skills and eye for detail, which I now apply to the dynamic world of real estate.


In 2010, I pivoted my focus entirely to real estate, founding companies like Wedge Redux LLC, Ward Redux LLC, and Raze Capital LLC. These ventures reflect my commitment to revitalizing the Rochester area, transforming neglected properties into vibrant, market-rate rental homes. My vision extends beyond redevelopment; as a broker and leader, I oversee a spectrum of activities in residential, commercial, and mixed-use real estate.


As a city of Rochester advocate and entrepreneur, my passion lies in creating safe, sustainable, and adaptable spaces that contribute to community well-being. My approach to real estate is not just about transactions; it's about fostering a thriving community and stimulating the local economy through innovative and sustainable development.


At the helm of Updegraff Companies, I'm deeply involved in raising capital for diverse projects, including industrial, multifamily, self-storage, and built-to-rent asset classes. My leadership style is one that attracts and nurtures other leaders. I believe in deploying cutting-edge technologies and encouraging my team to hone their skills and take decisive action. Under my guidance, associates find the independence to excel in their areas of strength, and when brought together, our team's collective creativity and drive exceed all expectations.


I take pride in being more than just a broker; I am a mentor, a negotiator, and a team leader. My focus is on leading a top-tier team of agents, each a powerhouse in their own right. Together, we handle a significant volume of transactions, setting industry standards and redefining what it means to be successful in real estate.


Join me in this journey of reshaping the real estate landscape, where every deal is a step towards a brighter, more vibrant community.

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