Updegraff Group LLC

Beyond Buying and Selling: Experience Rochester Real Estate with Updegraff

Multi Family 677  Listings View List
Houses 2927  Listings View List
Condos 1569  Listings View List
Land 1642  Listings View List
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About Updegraff Group LLC

Updegraff Group Realty is a Rochester, NY real estate brokerage built to help buyers, sellers, and investors make confident real estate decisions with strategy, clarity, and care.

Since its founding, Updegraff Group Realty has represented more than $290 million in real estate sales across Greater Rochester, serving clients across residential homes, luxury properties, multifamily assets, commercial buildings, mixed-use properties, investment properties, and value-add real estate opportunities.

We serve homeowners, homebuyers, real estate investors, developers, business owners, and property owners throughout Rochester and the Greater Rochester region. For clients searching for experienced Rochester Realtors, top real estate agents in Rochester, NY, or a brokerage with deeper investment and property insight, Updegraff Group Realty offers a practical, strategic, and relationship-driven approach.

Successful real estate decisions are rarely just about finding a buyer, writing an offer, or putting a sign in the yard. Strong outcomes require pricing strategy, negotiation skill, market knowledge, investment analysis, construction awareness, neighborhood expertise, and the ability to see both the current condition and future potential of a property.

Our roots are in Rochester real estate redevelopment and investment. We understand older homes, historic properties, distinctive homes, waterfront properties, rental properties, multifamily assets, commercial spaces, and the details that drive long-term value. That perspective helps clients think beyond the transaction and make decisions that align with their goals, whether they are buying a first home, selling a legacy property, purchasing a luxury home, acquiring an investment asset, or repositioning real estate for the next chapter.

At Updegraff Group Realty, real estate is more than a transaction. It is strategy, stewardship, service, and opportunity. We believe strong real estate decisions can create long-term value for families, investors, businesses, neighborhoods, and the city we call home.

We are creative, but practical. Ambitious, but grounded. Relationship-driven, but results-focused. Our goal is to bring clear communication, disciplined execution, and thoughtful guidance to every client relationship.

Updegraff Group Realty exists to help shape a stronger Rochester real estate landscape — one property, one client, one investment, and one neighborhood at a time.

Latest Blog Posts

Tips for Investing in Real Estate at a Young Age: A Rochester Starting Guide

Posted by Mark Updegraff
September 12 2026
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Updated September 12, 2026. This guide revisits the topic of our June 2023 article for people considering their first Rochester investment property.Starting young gives you time to learn, but age

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Understanding Credit Scores: What You Need to Know to Buy a Home

Posted by Mark Updegraff
August 27 2024
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When you're planning to buy a house, your credit score plays a crucial role in determining your eligibility for a mortgage and the interest rate you'll receive. Did you know that the minimum credit

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Understanding Mortgage Rates: What You Need to Know Before Buying or Selling a Home

Posted by Mark Updegraff
August 26 2024
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If you're thinking about buying or selling a home, mortgage rates are probably on your mind. That's because these rates play a big role in determining how much your monthly mortgage payment will be,

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Improving Home Affordability: Key Trends to Watch

Posted by Mark Updegraff
August 15 2024
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Many have recently struggled with buying a home due to affordability challenges. However, there are promising signs that the situation is improving, and conditions might continue to get better

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