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About Updegraff Group LLC
Updegraff Group Realty is a Rochester, NY real estate brokerage built to help buyers, sellers, and investors make confident real estate decisions with strategy, clarity, and care.Since its founding, Updegraff Group Realty has represented more than $290 million in real estate sales across Greater Rochester, serving clients across residential homes, luxury properties, multifamily assets, commercial buildings, mixed-use properties, investment properties, and value-add real estate opportunities.
We serve homeowners, homebuyers, real estate investors, developers, business owners, and property owners throughout Rochester and the Greater Rochester region. For clients searching for experienced Rochester Realtors, top real estate agents in Rochester, NY, or a brokerage with deeper investment and property insight, Updegraff Group Realty offers a practical, strategic, and relationship-driven approach.
Successful real estate decisions are rarely just about finding a buyer, writing an offer, or putting a sign in the yard. Strong outcomes require pricing strategy, negotiation skill, market knowledge, investment analysis, construction awareness, neighborhood expertise, and the ability to see both the current condition and future potential of a property.
Our roots are in Rochester real estate redevelopment and investment. We understand older homes, historic properties, distinctive homes, waterfront properties, rental properties, multifamily assets, commercial spaces, and the details that drive long-term value. That perspective helps clients think beyond the transaction and make decisions that align with their goals, whether they are buying a first home, selling a legacy property, purchasing a luxury home, acquiring an investment asset, or repositioning real estate for the next chapter.
At Updegraff Group Realty, real estate is more than a transaction. It is strategy, stewardship, service, and opportunity. We believe strong real estate decisions can create long-term value for families, investors, businesses, neighborhoods, and the city we call home.
We are creative, but practical. Ambitious, but grounded. Relationship-driven, but results-focused. Our goal is to bring clear communication, disciplined execution, and thoughtful guidance to every client relationship.
Updegraff Group Realty exists to help shape a stronger Rochester real estate landscape — one property, one client, one investment, and one neighborhood at a time.
Latest Blog Posts
Updated September 12, 2026. This guide revisits the topic of our June 2023 article for people considering their first Rochester investment property.Starting young gives you time to learn, but age
When you're planning to buy a house, your credit score plays a crucial role in determining your eligibility for a mortgage and the interest rate you'll receive. Did you know that the minimum credit
If you're thinking about buying or selling a home, mortgage rates are probably on your mind. That's because these rates play a big role in determining how much your monthly mortgage payment will be,
The Greater Syracuse Association of REALTORS ®: The data relating to real estate on this web site comes in part from the Internet Data Exchange (IDX) Program of the CNYIS, powered by CNYIS. Real estate listings held by firms other than Updegraff Group LLC, are marked with the IDX logo and detailed information about them includes the Listing Broker's Firm Name. All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change
The data relating to real estate on this web site comes in part from the Internet Data Exchange (IDX) Program of NYSAMLS. Real estate listings held by firms other than Updegraff Group LLC, are marked with the IDX logo and detailed information about them includes the Listing Brokers Firm Name.
Disclaimer: All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither the listing broker(s) nor Updegraff
