Updegraff Group

Beyond Buying and Selling: Experience Rochester Real Estate with Updegraff

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About Updegraff Group

Welcome! I'm Mark C. Updegraff, a dedicated real estate broker and the driving force behind the success of Updegraff Companies. My journey in real estate is rooted in a strong academic background, with a Bachelor's of Science from Rochester Institute of Technology (RIT) and a Master's in Color Science. My early career, including impactful roles at NASA, Kodak, and ITT Corporation, honed my analytical skills and eye for detail, which I now apply to the dynamic world of real estate.


In 2010, I pivoted my focus entirely to real estate, founding companies like Wedge Redux LLC, Ward Redux LLC, and Raze Capital LLC. These ventures reflect my commitment to revitalizing the Rochester area, transforming neglected properties into vibrant, market-rate rental homes. My vision extends beyond redevelopment; as a broker and leader, I oversee a spectrum of activities in residential, commercial, and mixed-use real estate.


As a city of Rochester advocate and entrepreneur, my passion lies in creating safe, sustainable, and adaptable spaces that contribute to community well-being. My approach to real estate is not just about transactions; it's about fostering a thriving community and stimulating the local economy through innovative and sustainable development.


At the helm of Updegraff Companies, I'm deeply involved in raising capital for diverse projects, including industrial, multifamily, self-storage, and built-to-rent asset classes. My leadership style is one that attracts and nurtures other leaders. I believe in deploying cutting-edge technologies and encouraging my team to hone their skills and take decisive action. Under my guidance, associates find the independence to excel in their areas of strength, and when brought together, our team's collective creativity and drive exceed all expectations.


I take pride in being more than just a broker; I am a mentor, a negotiator, and a team leader. My focus is on leading a top-tier team of agents, each a powerhouse in their own right. Together, we handle a significant volume of transactions, setting industry standards and redefining what it means to be successful in real estate.


Join me in this journey of reshaping the real estate landscape, where every deal is a step towards a brighter, more vibrant community.

Latest Blog Posts

Home Inspection Essentials: What Home Inspections Should You Consider?

Are you gearing up to buy your dream home? Before you sign on the dotted line, it's crucial to ensure that the property is in top-notch condition. That's where home inspections come in. In this

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Indulge Mom: The Ultimate Mother's Day 2024 Brunch Guide in Rochester, NY

Mother’s Day is swiftly approaching! Wondering where you should take your leading lady to brunch? In the vibrant city of Rochester, NY, there’s an array of delightful brunch options to

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Where to Celebrate Mother's Day Weekend in and Around Rochester 2024

Mother's Day is just around the corner, and it's the perfect opportunity to honor the incredible women in our lives. Whether you're celebrating your own mom, a grandmother, an aunt, or a special

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Navigating Property Appraisals When Selling Your Home: What You Should Know

Are you wondering about the appraisal process and what all goes into it? Selling a property involves various steps, and one crucial aspect is the appraisal process. Whether you are a seller,

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